media & press kit – heyshadylady

helping brands engage a cozy, neurodivergent-friendly & body positive audience through content that feels like a conversation, not a campaign.

let’s make some magic!

heyshadylady’s career

streamer, educator, artist

HeyShadyLady (or Tiffany aka Ty) is a queer, plus-size content creator, tarot reader, and longtime digital storyteller known for her signature blend of gentle motivation, magical realism, and nerdy charm.

Over the past nine years, she’s built a loyal, inclusive community across YouTube and Twitch: offering cozy-meets-clever content that bridges creativity, healing, and tech-savvy magic.

She creates whimsical, creator-friendly branding assets and tutorials to help others build sustainable, aesthetic online spaces. Her approach is neurodivergent-friendly, deeply intuitive, and rooted in the belief that your brand should feel like self-expression… not self-punishment.

Ty also shares her personal wellness journey through plus-size hiking, self-trust rituals, and lifestyle storytelling that invites others to find balance between screen time and soul time.

learn more about her story

jump to the good stuff

analytics & demographics

leadership & legacy

how we can work together

in the news

How HeyShadyLady Reinvents Herself on Twitch: This slow burn is sure to keep you warm.

Lifewire featured HeyShadyLady in a spotlight on Twitch creators, highlighting her evolution from cosplay to cozy content and how she’s built a supportive, identity-affirming space for neurodivergent and queer viewers. The article explores her unique blend of magical aesthetics, vulnerability, and creator education. (interviewed by Brandon Sams)

READ HERE

Inside the Side Hustle:
9 Years on Twitch as a Content Creator

Queen City News featured HeyShadyLady as a Twitch expert with 9 years of streaming experience sharing the real story behind turning content creation into a sustainable side hustle. From virality and burnout to business strategy and staying authentic, it’s a grounded look at what this path actually takes. (interviewed by Taylor Young)

watch HERE

a glimpse at the numbers

cozy gamers. curious creatives.
community with purpose.

with a niche audience and evergreen traffic, heyshadylady bridges cozy aesthetics and long-term brand value across web, video, and storytelling spaces.

cross-platform audience

followers & subscribers

total views

lifetime views across youtube

evergreen content impact

lifetime views on top blog post

website reach

unique visitors/month

demographics

millennials and gen z adults

leans slightly femme

leadership & legacy

Over the past decade, HeyShadyLady has quietly built a reputation for meaningful, mission-aligned work: on camera, behind the scenes, and within her community.

Awarded a BroadcastHER Grant in 2020 for her work as a femme content creator navigating industry bias with creativity, intention, and a commitment to thriving.
Co-hosted the iHeartRadio podcast Boss LVL, celebrating diverse journeys in the gaming industry
Her past leadership includes founding The Offbeats, a 1,000+ member Discord collective that hosted four major fundraising events and raised over $29K for charity.
Raised $40,000+ for charities supporting mental health, trans youth, domestic abuse survivors, and environmental causes through events, giveaways, and community-led fundraising
Produced and co-hosted Celestial Cafe, a podcast exploring self-trust rituals, cozy mysticism, and spiritual storytelling.